CBD Oil Prices Show Infancy of Market

CBD oil is by far the most popular product in the hemp derived CBD industry. Hundreds of oils are available for sale to consumers from dozens of brands. The product itself is fairly simple. The oils are made with two types of CBD, full spectrum or isolate. There is a base carrier oil, which is typically hemp seed oil, coconut (MCT) oil, or olive oil. Then there are potential additions for flavor and sweetening.

To differentiate their products, brands use various CBD extraction methods, a variety of sourced ingredients, and specialized processes. The highest quality oils are produced from organically grown U.S.A. hemp without pesticides, and are non GMO. Top oils also undergo third party lab testing to ensure purity & potency of the products. Having this level of quality in the ingredients and process is becoming a must-do in this competitive space. Many companies have taken this direction, but there still remains a big gap in product pricing between brands, for products with similar CBD levels.

Pricing a product is a factor of market demand, competitive offerings, and internal costs. Many new entrants in the CBD oil space are small businesses without a lot of purchasing power or manufacturing efficiencies. If they were to sell at the lowest market prices, they could suffer major losses for long periods of time. Unfortunately, this scenario could play out if a major billion dollar brand enters the market at very consumer friendly price. 

Below, we will post some recent pricing data from brands where we feel the quality is similar enough that the consumer would be getting a good product from any of the ones listed.

250mg CBD Oils in 1oz (30ml) Sizes

The 250mg CBD oils are considered low strength. Current market prices are shown starting with the highest priced products at the top.

$60.00Lord Jones 250mg Infused Tincture

  • Made with hemp CBD oil. Lab tested. Full Spectrum

$49.95 – Sera Labs 250mg Full Spectrum

  • Made with organic hemp CBD isolate. Lab tested.

$41.95 – Plus CBD Oil 250mg

  • Non GMO. CO2 Extraction method. Lab tested. Full Spectrum

$29.95 – Bluebird Botanicals 250mg Complete

  • Full Spectrum CBD. Non GMO. Third party lab tested.

$29.00CBDistillery Oil 250mg

  • CBD isolate. Non GMO. Third party lab tested.

As shown above, for similar oils, there is more than a 100% price increase from the least to most expensive option. Watch for the market pricing in lower strength CBD oils to move towards parity as it matures, with pricing looking like it could settle in the $35 range.

500mg CBD Oils in 1oz (30ml) Sizes

The 500mg CBD oils are considered medium strength, and are one of the most popular strengths sold. Current market prices are shown starting with the highest priced products at the top.

$89.95Sera Labs 500mg

  • CBD isolate. Non GMO. Third party lab tested.

$74.99 – CBDfx 500mg

  • Full spectrum CBD. Organically grown hemp. Third party lab tested.

$59.99Koi 500mg

  • Full spectrum CBD. Third party lab tested.

$59.95Joy Organics 500mg

  • Full spectrum CBD. Organic hemp. Third party lab tested.

$45.00 – CBDistillery 500mg

  • Full spectrum CBD. Non GMO. Third party lab tested.

$35.99 – Kush Queen 500mg

  • Full spectrum CBD. CO2 extraction.

Again, there is more than a 100% price increase from the least to most expensive option. Watch for pricing in medium strength CBD oils to move towards parity as the market matures, with pricing looking like it could settle in the $55 range.

1500mg CBD Oils in 1oz (30ml) Sizes

The 1500mg CBD oils are considered high strength, and are also a popular product option in the market. Current market prices are shown starting with the highest priced products at the top.

$209.99 – Medix 1500mg

  • CBD isolate. U.S.A. grown hemp. Lab tested.

$165.00 – Kat’s Naturals 1500mg

  • Full spectrum CBD. 100% organic. Lab tested.

$134.95Joy Organics 1500mg

  • Full spectrum CBD. Lab tested.

$119.95Bluebird Botanicals 1500mg Complete

  • Full spectrum CBD. Non GMO. Lab tested.

$99.95cbdMD 1500mg

  • Broad spectrum CBD. Non GMO. Lab tested.

Once again, there is more than a 100% price increase from the least to most expensive option. Watch for pricing in high strength CBD oils to move towards parity as the market matures, with pricing looking like it could settle in the $130 range.

Recap

Consumers make purchases for many reasons beside price, such as recommendations from friends, responding to positive branding experiences, and product reviews. For similar products though, price becomes a major part of the decision making process. The CBD industry is young, and as it matures we expect to see less price variations for products with similar attributes.0mg.

Visit our main CBD Oil page where you can filter by CBD content and compare prices for other strengths, including 750mg, 1000mg, and 3000mg – for more than 100 products.

 

1 Comment
  1. Price wars baby! Great for consumers, not so much for the sellers.

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